They used to be called white collar jobs. At some point the concept shifted to “knowledge worker,” though that idea seems to have lost some of its luster. Regardless, apart from maximizing earning potential, the goal of a college education — or that of other time-intensive learning endeavors — is to land a position in a knowledge worker profession. In principle, such jobs are less likely to be automated out of existence, or to drift offshore to lower cost labor markets. But who is rating those prospective job opportunities on their true knowledge orientation? For a time, we did.